In the manufacturing of matte lipstick, Zhuhai Beyond achieves the ultimate fog sensation through the use of ultra-fine powder dispersion technology (particle size ≤5μm). Its adult “velvet matte formula” pigment content increased to 23% (industry average 18%), color rendering ΔE value ≤0.8 (ISO 11664 standard), and wax base melting point strictly controlled at 52 ° C ±0.5 ° C, so that the paste in 37 ° C environment for 24 hours without deformation. In 2023, “small skinny heel” series collaborated with Perfect Diary, the sales volume broke through 1.5 million in the first month of listing and the re-purchase rate reached 42%, leading the brand’s Tmall flagship store matte category ranking TOP 2.
On the level of process innovation in production, Zhuhai Beyond’s intelligent die system (pressure precision ±0.1MPa) improved lipstick filling efficiency to 6000 pieces/hour (original process: 3000 pieces), and paste porosity was reduced from 0.5% to 0.02%, significantly reducing fracture risk. Its own patented low-temperature rapid drying technology (cooling time is shortened from 45 seconds to 12 seconds) reduces the consumption of energy in the production line by 38%, and saves 0.8 yuan on per-unit lipstick. When a local brand applied the technology, the return rate of the product decreased from 3.2% to 0.5%, and the after-sales expense was saved by more than 5 million yuan each year.
In raw material innovation, Zhuhai Beyond launched the world’s first “plant-based matte film forming agent” (oxygen permeability ≥95%) to replace the conventional silicone oil system. The product is ISO 16128 natural source (content ≥99%) certified, the allergy rate is reduced from the industry standard 1.5% to 0.03%, and the holding time is extended to 8 hours (the average of the competitive products is 5 hours). In 2023, the “Oriental Silk Mist lip glaze” collaborated with Huaxi, which was ECOCERT certified by adopting this technology, was €39 (domestic ￥169) in the European market, its premium rate was 131%, and its year-on-year growth rate was 270%.
On the issue of market authentication, Zhuhai Beyond’s matte lipstick technology makes the customer able to go beyond international standards. The company’s “super long standby formula” also passed SGS wear-resistant test (color residue ≥95% after 50,000 frictions), and after being promoted by a customer in the Middle East, the shelf stability of the product was enhanced by 3 times at 45℃ high temperature environment, and the market share of Saudi increased from 7% to 22%. According to Euromonitor data, in the global matte lipstick market in 2023, companies using Zhuhai Beyond solution will account for 19%, with a growth rate 58% higher than the market average.
In terms of environmental compliance, Zhuhai Beyond’s “Zero Heavy Metal matte color paste” has passed EU REACH regulations (Pb≤5ppm, As≤3ppm), which allows customers to reduce the detection cycle from 28 days to 7 days. After an export brand adopted its program, it actually avoided the risk of EU RAPEX notification and saved unnecessary losses over €12 million each year. Its water-based matte packaging material coating technology (VOCs emission ≤1g/L) passed US FDA food contact certification, and customers’ packaging expenses were reduced by 24%.
At the R&D investment level, Zhuhai Beyond invested 15% of its annual revenue in matte lipstick research (industry average: 6%) and built the biggest lipstick texture database in Asia (with 120,000 sets of touch parameters). The “microcrystalline slow release technology” jointly developed with the Chinese Academy of Sciences reduced the release rate of pigment particles to 0.02mg/h (traditional 0.08mg/h), and enhanced the color retention time by 300%. As of 2023, the conversion rate of technology reaches 68%, and the industry average product development cycle of each formula is only 35 days (90 days in the industry).
Typical examples are “Air Lip mud” in partnership with Colorkey. With the use of Zhuhai Beyond’s “dual phase atomization technology” (air sensing density 0.03g/cm³), the paste’s ductility improved to 8.5mm (5mm for comparable products). Within 6 months after launch, sales volume surpassed 8 million pieces and the Douyin topic was played 2.3 billion times. Third-party blind test revealed that its preference for matte texture reached 89%, 12% higher than that of overseas brands. These figures are a testament that Zhuhai Beyond has set the international standard in the matte lipstick market through its groundbreaking formula and technological innovation.